Album
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LIFE I CHOSECategory
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Art DirectionBrandingVisual IdentityDigital AssetsCREATIVE DIRECTOR
PIPER ELLISDOP
PHONG TRANGRAHIC DESIGNER
DANIEL ESCOBARPHOTOGRAPHER
CARLOS CARRILLOPRODUCER
JED MONTEMAYORMANAGER
ANDIKILLYArtist
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I crafted KILLY’s visual identity, blending dystopian cyberpunk energy with Toronto’s underground spirit. From cover art to campaign visuals, every element expanded his dark, enigmatic world. The project became more than design—it was storytelling in motion, shaping merch, digital moments, and the visual language of his universe.Synopsis
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ALT. STUDIO LAB ©2024
Every concept starts with a world. For KILLY, I was inspired by the cyber-futuristic visuals that shaped my teenage years — movies like Blade Runner 2049, Dune, and The Batman, and the dark, dystopian games I grew up with. I imagined a neon world where technology and human energy collide, creating something raw, electric, and beautifully chaotic.
MOODBOARD - THE VISION TAKES SHAPE
For the posters, I explored the extremes of color, light, and shadow. By playing with saturation, contrast, and cinematic lighting, I created visuals that feel alive and immersive. Each piece captures KILLY’s energy and the spirit of his new era, transforming the posters from simple promotion into collectible art that embodies his world.
POSTERS - A GLIMPSE INTO KILLY’S WORLD
COVER ART & TRACK LIST
For the album cover and tracklist, AI wasn’t just a tool—it was a creative puzzle. Killy envisioned body armor fused to his form, so rather than relying on simple AI prompts, I strategically generated and refined each section until they seamlessly connected. It was about control, not automation, ensuring the final design felt like a true extension of his identity—a fusion of organic and digital elements in one bold vision.
MERCH - WEARABLE STORYTELLING
The merch is designed to pull fans into KILLY’s universe. Each piece carries details from the photoshoot — cables running through the graphics as symbols of evolution and connection to the digital era. The distorted tower behind his logo reimagines the CN Tower through a cyberpunk lens, grounding the concept in his Toronto roots.
This is just a prototype, Not for sale.
KILLY’S UNIVERSE
More than an album or a visual campaign, this project was about building a world fans could step into. Inspired by the hypnotic mood of cyber-futuristic films, every poster, visual, and piece of merch was designed to reflect KILLY’s evolution. It wasn’t just branding — it was an invitation into a universe that feels alive and larger than life.