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Deliverables: 3 Design Concepts, Editorial Layouts, Digital Visuals
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October’s Very Own (OVO) — Canadian streetwear brand
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Year: 202
Brand: OVO
Project: READY TO WEAR SPRING ‘24
Industry: Fashion/ Lifestyle/ Music Culture
Location: Toronto, Canada
OCTOBER’S VERY OWN
CAMPAIGN
The brief focused on developing a modern, magazine-inspired design direction aligned with OVO’s editorial and streetwear aesthetic.
MOODBOARD
My vision behind this campaign was to evoke the nostalgic feeling of Drake's iconic albums and connect it with his brand, October's Very Own. To capture that nostalgia in the clothing, I explored various ideas and drew inspiration from old album covers, magazine editorials, and street posters.
Each logo is designed to complement the color scheme of its respective concept, creating a cohesive and visually appealing connection to the clothing.
READY TO WEAR LOGO
