-
Step 1: A New Signal
The @ represents an alternative mind.
A fresh signal entering the frequency. A new identity stepping into culture. -
Step 2: The Journey
The / is the path.
A line moving forward — balancing instinct and intention. -
Step 3: Elevation
The + represents growth. Expansion. Elevation.
It’s the moment the signal becomes an identity fully realized and amplified into culture.
The transformation is complete.
-
inspired by the metamorphosis of a caterpillar into a butterfly.
PROTOTYPE
©2024
-
A dark, cyberpunk-inspired visual concept created for KILLY’s Life I Chose album.
OFFICIAL LOGO
©2024
-
Red Hours, Rashell Fuentes’ Valentine collection.
3D MODEL
©2023
-
Red Hours, Rashell Fuentes’ Valentine collection.
EDITORIAL PRJ
©2026
-
Magazine concept scanning fashion, culture, and luxury signals through a helicopter-inspired visual system.
CAMPAING
©2026
-
An experimental magazine concept exploring artificial intelligence, creativity, and the future of human imagination.
EDITORIAL PRJ
©2023
-
A cinematic magazine concept capturing fashion, music, and cultural signals through an editorial archive system.
©2023
EDITORIAL PRJ
-
A streetwear campaign concept for OVO Ready to Wear 24, blending editorial fashion, culture, and seasonal identity.
CONCEPT
©2024
-
The Hardware Store is a lifestyle brand exploring the intersection of industrial desig and modern intimacy.
©2026
COMING SOON
-
A dark, cyberpunk-inspired visual concept created for KILLY’s Life I Chose album.
BRANDING
©2024
-
A bold visual language inspired by 80s electronic aesthetics.
BRANDING
©2025
-
An airport-inspired graphic system using aviation symbols and navigational layouts to guide audiences through a smooth festival experience.
-
Art direction and cover design for Hitlist by GMINXR
©2025
ALBUM COVER
CAMPAIGN
©2025
-
Red Hours, Rashell Fuentes’ Valentine collection.
-
A visual identity created for a house music community, built around movement, rhythm, and connection.
VINYL PACKAGING
BRANDING
©2024
©2026
1-2 days
01.
Every project starts by locking into the ambition behind it. Goals, context, and expectations are defined early to create a clear path forward and avoid noise later in the process.
BRIEF
3-5 days
02.
References, culture, and visual territory are explored to shape how the project should feel. The focus here is not just how it looks, but how it communicates and positions itself.
CULTURAL SCAN
1-3 WEEKS
03.
The concept turns into a system. Visual language is built with precision and applied across formats to ensure consistency, clarity, and impact at every touchpoint.
REVISIONS
2-5 DAYS
04.
Everything is refined and prepared for real-world use. The outcome is not just final files, but a body of work designed to live, perform, and evolve over time.
DELIVERY
-
Branding for canadian R&B artist - KENZY
COMING SOON
©2026
-
The Hardware Store is a lifestyle brand exploring the intersection of industrial desig and modern intimacy.
COMING SOON
©2026
-
A corporate identity project created to connect teams through sports, events, and shared experiences.
COMING SOON
©2026