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Creative Direction
Art Direction
Photography & Visual Development
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Rashell Fuentes – Honduran fashion designer
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Fashion Editorial / Campaign Study
Valentine Collection “Red Hours”
2024 • Tegucigalpa
Concept exploration using red tones, soft concrete textures, and sculptural lighting to create a minimal yet sensual visual atmosphere.
RED HOURS
CAMPAIGN
A visual exploration for Rashell Fuentes’ Valentine collection Red Hours, combining striking red garments with minimal concrete textures to create a sensual and elegant fashion narrative.
The moodboard draws inspiration from modern elegant fashion editorials, combining refined lighting, sculptural poses, and minimalist environments with the symbolism of poker cards.
MOODBOARD
THE RESULT
The final outcome is a refined fashion visual series that translates the moodboard into a cohesive photographic language.
